Me as a ten-year-old: "I've never had sugar before. Does it taste good?"
Friend: "What?!?!? You've never tasted anything sugary?"
Me: "I mean, some fruits taste sweet."
Friend: "No, dude, I mean the real stuff. Ice cream? Gummy bears?Chocolate? Snickers! Dude, are you telling me you never had a Snickers bar?"
Me: "What's that? Something looking like a shoe? haha"
Friend: "You're pathetic and sad. Let's go; it's time."
Me: "But my parents told me that I shouldn't."
Friend: "Shush, just come."
Me: "Okay."
*Me eating a snickers bar for the first time.*
Me: "I don't know what's the big deal? It's a chocolate bar wrapped. I'm sure it's not as tasty as a good orange. Anyway, I'll try it now.
*eating it*
Me: "Oh, dear lord."
Friend: "Right?"
Me: "OH DEAR LORD."
Friend: "I KNOW."
*Ten minutes later, my parents walked in to find my mouth full of chocolate while hanging out at the top of my closet in my room.*
That did not happen, sorry. I think I was the exact opposite of that. I was showered with chocolate and ice cream when I was a child. I could've been the friend in the previous scenario, as far as I know.
You know when you discover this one thing that gives you joy? This could be that you just discovered playing tennis at a not-so-young age. It could be bouldering (Is it me, or is this trending?)
I've experienced this recently. Not with sugar, but with analyzing pitch decks (saying so while eating a disappointing cake, true story.)
The spark that started it all.
I started by looking at the Tesla pitch deck, and boy, it was ugly in terms of design. Of course, if you look at cars from fifty years ago, you'd think they're ugly… Actually, that's not true. They're sold as vintage for more money… What's happening to this world?
Anyway, the Tesla pitch deck was awfully designed for our days. It was beautiful back then, but now it's not the quality of design that you'd expect from a pitch deck.
So I took the liberty of re-designing it. Let's add some visuals to this article. So initially, the deck looked like this.
Then I put some magic and made it look like this.



Unfortunately, Elon did not see it and hired me. It is getting good traction on my startup's blog, though.

So, for now, Google rules, Elon drools. Nonetheless, this experiment made me analyze the Tesla deck thoroughly. My relationship with pitch decks is different than a normal person reading a deck. I treat it as a masterpiece and think of what it's trying to say.
So then, my complete analysis of the deck was quite a delightful experience (similar to my fake first snickers-eating experience.)
But then I asked myself a question, "What's the most famous pitch deck?"
I would bet that 80% of the readers would get the correct answer.
The Airbnb Pitch Deck, duh.
I moved on to review a masterpiece, the Airbnb pitch deck. Again, it was another delightful experience that added more to my addiction. I didn't re-design it, though. It didn't make sense to do that each and every time.
Then it kept on going.
You'd think that would be enough, but then I decided to move on to a visual form. I told you it's an addiction.
There's one thing in mind while doing all of this — I need to make this available for the readers and viewers. So all the above links have a PDF downloadable version. I hate it when I try to do so but can't find an option.
Website: "Sign up to access!"
Me: "Ughh, fine. Google Signup."
Website: "Sorry, it's available for premium members only. Subscribe for $100 per month to become a premium member."
*Me throwing away the keyboard.*
Interestingly, the gods of Youtube liked some of those videos and spread them a bit.

Finally, LinkedIn chose to throw it around as well.

There's value in each successful deck.
After seeing these massively successful decks, I noticed that each deck has something that makes it special.
- For instance, the Facebook pitch deck had traction that was so attractive that a single traction slide was more than enough as a pitch deck.
- The Tesla pitch deck showed that they had a solid plan for competing with other automotive companies.
- The Uber deck knew that they were tackling a valid strong problem.
There are tons of other decks out there that are trying to say something. I'm confident that this could have tremendous value to you, the reader, as well as many future entrepreneurs out there.
For that, here's what's on my list of decks to add (please throw in suggestions here):
- WeWork
- Revolut
- Dropbox
- Buffer
- Tinder
- Buzzfeed
- Intercom
- Youtube
- Crunchbase
- Wise
I'm also quite interested in researching if I could find the decks of Binance, Opensea, Slack, Figma, Stripe, Square, and BeReal.
Finally, I'm trying to do this as simply as possible. So for that, the current steps are just to open my startup's website and search for whatever deck you'd think of. That's it, no signups, email fetching, ads, or any crap.




That's a wrap. I've done it all.
- Told you how I am addicted to analyzing decks.
- Showed you some of my deck analysis.
- Asked you which decks you want to see or obtain.
- Showcased my vision of how I want this to turn out to be and did some cheap advertising for my startup.
It doesn't get any better.
Oh wait, I also do wish you a fantastic day! (wow…)
I'm Al, a business consultant in Zurich, Switzerland. I believe in the power of delivering value to you, the reader. Follow me on various social media platforms if you're interested in the value of my content.