AI writing tools can help human writers stand out. If you're a writer who's not a big fan of ChatGPT and AI, I've got some good news for you.

If you're into producing quality, in-depth content, your skills may be more in demand than you may think.

Let me tell you why.

I'm Senior Content Content Manager & Strategist (specializing in driving organic traffic and leads) and a non-fiction writer who loves creating content that will speak to people and rank on Google.

AI writing tools vs. myths about content writing

Tools like ChatGPT are language tools. The hype around ChatGPT provides evidence for one of the biggest common misconceptions about content writing.

Here's, in my opinion, one of the biggest content writing myths:

Content is primarily about putting together words, sentences, and paragraphs; less about creativity, expertise, providing value, and logical thinking.

If you're a genuine content expert and/or you can appreciate quality content, you know how difficult it can be to source quality content skills, including a combination of creative and logical thinking.

Producing a targeted number of words and sentences (however grammatically and linguistically correct) may have nothing to do with:

• The content that people want to read
• Unique, quality content that provides value for the reader and drives conversions as a result

That said, I believe that in the world of too much, we don't need more sentences and words.

We need more value, expertise, unique ideas, logical thinking, and empathy. We need more dedication (not automation) from content creators.

AI tools can help us make time for this. For example, they can helps us overcome writer's block, find linguistic alternatives, or brainstorm ideas.

But I don't buy into the myth that AI is a magic solution that suddenly makes critical thinking and the uniqueness of each human being redundant. Quite the opposite.

AI writing tools vs. spammy content

Google is increasing spam-fighting efforts (check out Google's 'Creating helpful, reliable, people-first content').

Additionally, the world's largest search engine addresses the topic of using AI to produce content primarily to boost search rankings.

According to Google:

If you're primarily making content to attract search engine visits, that's not aligned with what our systems seek to reward. If you use automation, including AI-generation, to produce content for the primary purpose of manipulating search rankings, that's a violation of our spam policies.

From my perspective, Google's response and efforts to eliminate spammy content support the fact that content writing is not only about putting together text, adding keywords, and/or machine-producing words and sentences (just because you can).

Frankly, I'm not a big fan of the quality of the AI-generated content, but I see a silver lining. Paradoxically, somewhere down the line, AI tools may contribute to reducing the amount of poor/spammy human-produced content. Here's why.

It won't pay off to mass-produce content just for the sake of publishing and satisfying algorithms because, based on Google's moves, algorithms won't like it anyway.

AI writing tools can help quality content take its rightful place

The arrival of AI writing tools can help quality content stand out. If we're flooded with repetitive, non-unique materials, the demand for quality writing is likely to rise.

The truth is that producing a lot of content, potentially within seconds, is nothing exceptional these days. Therefore, if you follow what everybody else does, you won't stand out.

Instead, thorough research, unique expertise, studying competition, and putting readers first can help you create unique, quality content and become a leader, not a follower.

For that, remember to get the writing basics right:

• Get better at writing every single day
• Read plenty of quality content
• Cultivate your true voice
• Connect with your readers beyond words

But back to mass-producing content, let me tell you about my experience with freelance writers. After working with a number of them, I think that often they shouldn't do this job, especially if they're not skilled and/or treat writing in an automatic and thoughtless way.

Some of them tend to rush through tasks just to produce a given number of words and meet the deadline. [This is not to say, they're to blame, but I believe it's the result of our collective business model and expectations].

In my opinion, this get-it-produced approach has a huge impact on writing quality. Additionally, based on my observations, you can tell the intention behind the writing.

You can tell whether the author is there for the reader or to produce words and sentences for transactional purposes.

Thus, thank you, ChatGPT and other AI writing tools. Here's why.

AI writing tools can replace creators who shouldn't write content

Can AI replace human content creators? Of course, it's already happening.

But that may be a good thing. There's too much content that shouldn't be out there anyway, adding to the overall Internet noise.

There are also plenty of creators who choose to write, although they lack skills or talent.

The truth is that AI can do a better job than many unskilled freelancers — within seconds and often for free. I believe it's good news for less skilled writers as they might be better off focusing on their actual talents (assuming writing is not one of them).

This may also help skilled writers take their rightful place.

This reminds of one well-known Google traffic stat: 90.63% of content gets NO traffic from Google. Zero. From my perspective, it's not surprising: people shouldn't probably see this content and the quality of work!

The reality is that 'just because you can doesn't mean you should'. If writing is not your cup of tea, there's nothing wrong with that. You can always choose a different drink. There's a wide selection out there.

AI writing tools can make your life easier

But let's not forget that AI tools can help with specific tasks. Writers can use them, too!

For example, using AI can be very effective if you want to populate your blog with articles quickly (always make sure the articles you publish are of decent quality and provide value!).

AI can also help if you need to generate multiple pages with similar content but unique data for each page, and there's no need to create content from scratch. Furthermore, AI is useful for testing ideas. The list goes on.

However, if you have conversion-oriented goals and need to create expert content (or unique, quality content), speed alone is unlikely to be enough.

Therefore, be careful about asking the wrong questions, such as:

• How to produce a lot of content?
• How to do more of XYZ?

These days, ALL companies (individuals) can have access to AI-based language tools and generate speed (linguistically correct sentences without limits).

The question is: Is content about quantity and speed?

I recommend you ask the following questions:

• Does it make sense to follow what everybody else does or can do?
• Do you want your readers to overeat your content, or do you want them to be hungry for it?

In my opinion, equating content with quantity/speed kills the real value quality content can — and should — provide.

We can all become online artists if we choose to

I believe that AI can be a blessing for the whole world, not only for writers but for all of humanity (however grandiose it may sound).

AI tools can make us all more creative and resourceful (in fact, we may have no choice).

In other words, AI can force us to:

• Put aside repetitive tasks
• Awaken our creativity on individual and collective levels like never before

I think it's great news. We probably won't have so many excuses to pretend our creative potential is not there.

We can all become online artists if we choose to!

Personally, I see potential threats but also potential opportunities for our professional and personal growth, especially if it's the end of work on autopilot.

We'll likely have more time to convert ideas and thoughts into action and follow through with our plans. We may find more motivation to make friends with the unknown and take more responsibility for our creative projects.

AI vs. in-demand skills for the future

Finally, one of the most frequently asked questions: With the development of AI, which skills and abilities will not be replaced by automation?

AI keeps replacing work that doesn't require creativity. Many 'get-it-done' roles can be replaced by robots. Solving a specific, complex problem often requires an irreplaceable individual.

What's difficult to automate will never get old, for example:

• The ability to solve problems creatively
• Doing things in new and unique ways
• Being creative online
• The ability to read between the lines (correctly)
• Learning the rules like a pro so you can break them like an artist

Therefore, unique and creative solutions and viewpoints will be in high demand.

Furthermore, AI is unlikely to express YOU or your unique take on topics.

And of course — no truly creative endeavor and working in the zone (the flow state) can be replicated.

So here's the gospel for today. First, sit back and relax. Then focus on doing a great job and let AI do its own!

The predictions and insights in this article are based on my own observations and the information and trends I have studied. I have no intention of having the final word on this topic. I'm also happy to read about your thoughts and experiences in the comment section.

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