In this article, I'll delve into the world of evergreen content and how to craft it to ensure that it remains relevant for your audience for years to come.
I'll share insights, strategies, and practical tips to help you create exceptional evergreen content.
Understanding Evergreen Content
Evergreen content is the kind of content that remains relevant and valuable to your audience long after its initial publication.
To qualify as evergreen, content needs to meet two criteria:
Targeting Evergreen Topics
Evergreen topics are subjects that maintain consistent interest over time. For instance, "how to tie a tie" will always be a relevant topic as long as formal wear is in demand.
On the other hand, something like "Liverpool F.C. in Singapore" is not evergreen because it only occurs occasionally.
Staying Evergreen
Evergreen content must remain relevant beyond its publication date. For instance, a video tutorial on how to tie a tie, even if published in 2012, is still relevant today because the process remains unchanged.
How to Create Evergreen Content
Find Evergreen Topics
Identifying evergreen topics is crucial. You can use tools like Ahrefs' Keywords Explorer to discover these topics.
Look for keywords that are not on a declining trend. It's essential that the topic maintains or increases in popularity over time.
Match Search Intent
Understanding search intent is key. To rank high in Google, you need to align your content with what searchers are looking for.
Study the top-ranking results for your target keyword and see what kind of content they provide. Your content should match that intent.
Cover Important Subtopics
Top-ranking pages often cover specific subtopics. You can use Ahrefs' Keywords Explorer to identify these common keywords among the top-ranking pages.
Including these subtopics in your content helps make it comprehensive and valuable to your audience.
Offer a Unique Point of View or Solution
To stand out from the crowd, your content should offer a unique perspective or solution.
Drawing from personal experience can set your content apart, as your viewpoint will differ from others.
Avoid Short-Lived Angles
Steer clear of trendy references or angles in your content, as these can quickly become outdated and diminish the evergreen quality.
Avoid Time-Stamped Language
Whenever possible, avoid using phrases or words that may date your content, such as "earlier this year," "last month," or "yesterday."
Periodically Refresh Your Content
Even evergreen content may require updates over time. If new information or changes occur in your industry or topic, make sure to keep your content up to date.
This not only keeps it relevant but also boosts your search traffic.
Build Links to Your Content
Links are a significant factor in Google rankings. You'll want to build quality backlinks to your evergreen content to improve its visibility in search results.
Examples of Successful Evergreen Content
Let's look at a few examples of evergreen content that continue to generate substantial traffic:
- Natasha's Kitchen — Meatloaf Recipe: Despite being published in 2019, this meatloaf recipe still attracts an estimated 1.1 million monthly search visits.
- Builtin — What Is Blockchain Technology: Published in 2020, this post on blockchain technology still generates an estimated 20,400 monthly search visits.
- 16Personalities — INTJ: A post about one of the personality types, published in 2015, continues to attract an estimated 176,000 monthly search visits.
FAQs
Why is evergreen content important?
Evergreen content keeps attracting organic traffic over time, as opposed to content on trending topics that quickly loses interest.
What isn't evergreen content?
Non-evergreen content targets fads, breaking news, or one-off events, and it becomes outdated rapidly.
What are popular evergreen content formats?
Content formats like guides, how-tos, listicles, tools, reviews, glossaries, and case studies work well for evergreen topics.
In conclusion, creating evergreen content is a strategic approach that ensures your content remains valuable and relevant to your audience for the long haul.
By following these tips and examples, you can craft evergreen content that not only ranks high on Google but also stands the test of time.