Four Articles about Big Data.
PART I — Cloud Computing, Hardware and Software
PART II — Hadoop System Technology
PART IV — Digital Transformation
PART IV — Big Data Technologies — Digital Transformation
Computers have allowed humankind to migrate from analog models to digital. Books, films, bank accounts, transportation services, shopping, cars, watches, medical examinations, phones, and even dating have become digital.
Digital Transformation is a new technological concept, a paradigm that corresponds to the use and integration of digital technology in all areas of business and realization phases, by changing how companies operate and increase the value of consumers.
It is a change of attitude, which challenges companies to migrate and sustain their ecosystems, even failing in several attempts, considered normal in this culture.
The term still causes discomfort in the business environment, considering old and consolidated business practices, in favor of new ones with digital resources, which depending of the business and market changes.
Digital transformation needs the complete adoption of three elements: Culture, Process and Technology.
Technology is an important element of digital transformation, but often it is eliminating old technologies and updating them, even at risk of failure.
The culture of the organization must understand that failure in digital technologies adoption is part of the modern culture.
What is noticeable is that digital advances such as analyzing data (Big Data Analytics), mobility, social networks, smart devices, Machine Learning, Artificial Intelligence, Blockchain, and improvement of traditional technologies such as CRM and ERP are providing better relationships with customers.
Digital Transformation Adoption
The main reason for adoption of Digital Transformation by companies is its own survival. They are in different places on this journey, but speed has become a must for everyone. They pressure leaders to develop digital initiatives in their management.
Most companies think their competitors are ahead of the race because the press promotes projects of the fastest transformers. However, in fact they have not yet received criticism in their bottom line.
What everyone knows that companies that agreed in their digital projects will be in front in their areas of competition.
Big Data and Digital Transformation
Big Data is an essential technology for Digital Transformation implementation in business, and through it, you get many positive results making customers more active.
With Big Data can establish greater knowledge of traditional database the (datasets), merge them with unstructured data, and identify "insights" that provide new entrepreneurial knowledge.
At the heart of Digital Transformation are Big Data technologies that enable strategic business adjustments, minimize costs and maximize results.
CURIOSITIES
- The need for Digital Transformation by companies, has increased the number of applications targeted at big data, impacting the customer and bringing new business results.
- IDC predicts that worldwide spending on technologies and services that enable digital transformation will reach $ 1.97 trillion in 2022, according to the Worldwide Digital Transformation Spending Guide (IDC).
- Digital Transformation Consulting companies have developed "Frameworks" that provide a safer way for implementing digital processes.
- Although the Digital Transformation is different in every company, there are some elements that will be common as: consumer experience, operational agility, culture and leadership, activation of the workforce, integration of digital technology.
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More information about this article
This article has been selected from the book "Big Data for Executives and Market Professionals — Second Edition".
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PART I — Cloud Computing, Hardware and Software