It's no secret that ChatGPT exploded into the world as this new sexy tool that everyone wanted to try.

We all thought this would be the start of AI transformation and that it was about to take over all our jobs.

Although that hasn't completely come true yet, there is no doubt it's made an impact, even though the initial hype of ChatGPT has died down ever so slightly.

What we're left with is a powerful tool that has become integral with many industries, especially marketers.

What's surprising to me is how many marketers not using it

I speak to marketers daily through agencies, my job, and my side hustles. The number of marketers who aren't using ChatGPT regularly astounds me.

ChatGPT isn't meant to take over our jobs (right now, at least).

But after using it occasionally, I now incorporate it daily into my work.

Even as I write this article, I'm using ChatGPT to generate idea and points to add on top of what I had already fleshed out. To my surprise, many marketers still lean towards blogging as the main use case of ChatGPT.

But it's so much more.

As a generalist marketer that does basically everything, here are scenarios I've used it for:

• Creating email copy for my nurture emails
• Event invitations for roundtables / lunches
• Social media inspiration posts
• Ad Copy for paid ads and campaigns
• Webinar copy and idea
• Video script and storyboarding
• Created a Chrome extension (that worked!)

However, this is just scratching the surface. Beyond this, you can use it to do market research, research about customers, or even outline buyer personas. The list is endless.

But it doesn't replace one thing.

I don't use it as a substitute for good writing

Most have the misconception that people plagiarize word for word from ChatGPT.

But that's not what it's for.

Instead, ChatGPT should be your marketing assistant or someone to bounce ideas off. It's the perfect companion for everything from idea creation to finalizing a campaign.

Here's how I incorporate ChatGPT through my marketing workflows.

I'll take the creation of a blog post. This is probably the most straightforward use case.

Although it's tempting to regurgitate what ChatGPT says after you provide the prompt, you want to give it your own flavor (this sounds like a recipe!).

Start with your idea

You might have a brilliant idea, but you might need sub-points or topics to discuss. Or perhaps you actually have zero ideas to work from (creative block!), and you just want some brainstorming to be done. Prompt it through ChatGPT and you will start off with some great ideas.

Here's one I did on this article.

What's useful is even if the first bunch aren't great, you can refine it further through prompts. There's no need to use all the ideas as well, take what you need and go from there.

Refind and Expand Your Current Ideas

My usual next step is to refine current ideas into better ones. I usually like to dive deeper into one idea to hash it out more. Here's one I did on the content creation point.

It actually gave me two ideas which I completely forgot about (which I do use it for), which are webinars and video scripting.

After this I can start putting my article together based off all the ideas and the skeleton it gave me. I try to incorporate my own ideas so the article still feels like it's me, but I will leverage points that I think are valid as well through ChatGPT.

Finally let it do a quick proofread

Although it may be tempting to throw in your own article and just let ChatGPT fix all your grammar and spelling, it does sometimes change the context as well as your style of writing.

The workaround I found is instead to make it point out mistakes. Here's an example I did:

Correct what's necessary and leave the rest as is.

That's it! You just went through and incorporated ChatGPT into your workflow. This is just one idea of what you can do with it.

Blog writing is just the tip of the iceberg; ChatGPT can fit into almost any marketing workflow.

Do you use ChatGPT often?

Think of it as your personal marketing assistant, helping you brainstorm and enhance your work.

As someone who uses it now daily in everything they do, I find it an essential part of how I work, especially as we head into an AI-dominated world.

So, how do you use ChatGPT in your marketing? I'd love to hear your thoughts,