I've realized the word "newsletter" is now synonymous in my brain with "spam." I'm not sure if I can think of a more boring CTA than "Subscribe to our newsletter."

If you want people to sign up for your email newsletter, it needs to stand out. Unless you're a breaking news scoop factory, you need to call your newsletter something else in order to differentiate it from the billions of other newsletters your prospect is already subscribed to.

None
Got my attention

Marketing is all about sticking out from the crowd. Here is a list of alternative words to replace the plain old, worn-out word "newsletter."

  1. Digest
  2. Bulletin
  3. Publication
  4. eMagazine
  5. Journal
  6. Daily
  7. Weekly
  8. Monthly
  9. Report
  10. Inside Look
  11. Chronicle
  12. Memo
  13. Newspage
  14. Download
  15. Editorial
  16. Snapshot
  17. Sentences
  18. Words
  19. Pages
  20. Clips
  21. Segments
  22. Notes
  23. Post
  24. Roundup
  25. Cliff notes
  26. Happenings
  27. Wrap-up
  28. Summary
  29. Punchlist
  30. Latest
  31. Letter
  32. Newsbites
  33. Handbook
  34. Playbook
  35. Content
  36. Brief
  37. Dispatch
  38. Headlines
  39. Updates
  40. Reading list

Combine this list with this post and you'll be on fire:

37 Alternatives to “Subscribe” for Button Text CTAs

When I see the word “subscribe,” I think of the swiping motion my thumb does to delete annoying email notifications…

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