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Yes, newsletter flipping is a thing. People create new newsletters for the purpose of selling them.

They have the knack, knowledge, and skills to create and build up newsletters fast. They optimize them and then sell them!

I'm going to show you 5 examples.

5 examples of newsletters that have sold

Newsletters are so valuable.

Email marketing is incredibly valuable and one of the top ways to market online.

Imagine a niche subscriber list of 1,000 or 10K people all in one place. You could market and promote products to them and they tend to convert higher than other forms of digital marketing.

According to ChatGPT:

• You get back $36 for every $1 you spend
• 73% of millennials prefer email as primary communication
• Most consumers are comfortable getting 2–4 emails per week
• It remains one of the most powerful digital marketing channels

Where do you sell newsletters?

Flippa and similar platforms where you buy and sell businesses and digital assets are where you can go to sell your newsletter.

What you'll notice about newsletters for sale is that…

• They can be in a variety of niches
• They can be in varying sizes, from 1,000 to 10K+ subs
• Selling for $500 to $50K+ is possible

• Newsletters can be monetized in many ways
• There are many one-person-run newsletters making millions
• These are low-start-up cost businesses and they can be very fruitful

How do you start?

First, you pick a niche and audience. This can be AI, money, personal finance, HR, business, gardening, whatever you want.

Next, pick a platform to run your newsletter.

Beehiiv is my top recommendation. They have built-in tools to help you monetize and grow your newsletter.

Third, start writing.

Fourth, promote. You can use Beehiiv to drive signups for you. They have built-in tools to incentivize others growing your email list for you.

You can promote in other ways too, like using content marketing, social media marketing, paid marketing or ads.

How much can you make from your newsletter?

A LOT!

That's why this is on my radar for 2026.

This Reddit thread asked about people making $10K/month or more…

Google or YouTube Sam Parr to learn about what he did with The Hustle. He took it to millions within the first few years and sold it for an 8-figure exit!

Would you try this?

Note: Affiliate links are in this article.

Want more? My Substack is better