You're busy. So are your readers. Give 'em something they can use and make it snappy. Or snarky. Eye-catching, regardless. That's what Katie Michaelson was 'splaining last week when she cited tips she'd found about attracting more readers.

Like writing a good headline to yank readers' attention right into your amazing post. Got it?

I'm a fan of coschedule.com where I use the free headline analyzer. A score and advice are given for titles you submit. More "best headline" advice here.

Word types & percent of title

1) Common 20–50% 2) Uncommon 10–15% 3) Emotional 10–15% 4) Power 1–2 words (see graphics)

Headline types

1) How-to 2) Question 3) Generic (not great)

Written by Julie Ranson, playing around with web tools.