The second of five linguistic methods used to become a MASTER of PERSUASION is reason.

Once your character is known and understood by your audience, now it is time to make a logical appeal to reason.

Why should your audience care about your idea?

The reason?

Because your idea talks about everyone's three favorite topics: Self, Wealth, and Health.

How will your idea help your listeners earn a profit?

What steps do they have to take next?

These are all logical appeals that will help you gain support.

Use data, evidence, and facts to form a rational argument.

Here are 6 Reason Attributes you may possess to authentically persuade people.

1. You're very stable.

2. You're generally optimistic.

3. You're organized and focused.

4. You listen to what everyone has to say.

5. You ask excellent, thought-provoking questions.

6. You're seen as an authentic and transparent person.

Why do you believe these attributes are helpful when you are reasoning with your audience?

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